Are You Disgusted With Losing The MLM Game?

The Top 10 Bald-Faced Lies In Home-Based Business Training and Education (Part 3)

Good morning everyone, Josh Fuson here again, and we’re continuing on our journey of laying the smack-down upon some of the most monstrous, flat-out lies that are perpetuated in and around the home-based business and network marketing industry. If you caught the first installment of this 5 part series, I gave a little background about my self, and my involvement with Network Marketing. To recap, you need to know that I’m not anti-MLM, or anti-home business. I think that the home business is the very definition of Entrepreneurial Capitalism, and I absolutely love the idea of a person embarking upon a venture, starting from scratch, with a few hundred or a few thousand dollars, and turning that into a fortune. I’m Pro-Home Business.

However, I’m Anti-B.S. It absolutely disgusts me the amount of bad information that exists in my industry, and I am convinced that people involved with home businesses fail not because they are stupid, not because they are lazy, but because home-business training and education is of pathetically low-quality. I believe, 100% without doubt that if home-business personnel received the training and education they needed and deserved, that 90% failure rate would flip to a 90% success rate. Now that we’re all on the same page, let’s get down to business.

HOME BUSINESS LIE # 3: “THERE IS ABSOLUTELY NOTHING LIKE OUR PRODUCT ON THE MARKET; IT IS TRULY ONE-OF-A-KIND, AND WE HAVE NO COMPETITION!”

Bull. At least you better hope it’s bull.

Why?

Because if you truly have a product so unique, so one-of-a-kind that there is honestly nothing else like it on the market, you should seriously consider dumping it.

That’s right, consider walking.

The truth is that THE MARKETPLACE IS CROWDED WITH PRODUCTS, MANY OF THEM COMPARABLE TO YOUR PRODUCT. And this is a good thing. For starters, the fact that you actually have competitors is a very obvious sign that you have a product or service that has a target market large enough that it can support all the different competitors vying for market-share. Competition indicates that your particular product / service is in demand, and has probably maintained a demand for a substantial amount of time. This means that your product or service is not a fad; there is an established marketing niche associated with what you are bringing to the marketplace, and an established consumer base capable of sustaining numerous competitors for long-term and repeated consumption.

Competition offers the opportunity for improvement, for introducing new and more effective solutions to an existing product. Competition is the catalyst for more viable and satisfying products, to offer the consumer more for their money. It sparks innovation, and drives manufacturers to constantly be improving and testing new and creative ideas.

If someone is telling you that they have a “brand new, competition-free” item, take a real hard look at what is being offered. Before buying that line, asking yourself a couple of good questions could save yourself a whole lot of money and wasted effort:

1) IS THIS ACTUALLY SOMETHING BRAND NEW, NEVER-BEFORE SEEN? OR IS IT SIMPLY AN IMPROVEMENT TO AN EXISTING PRODUCT OR SERVICE? This will clarify (at least in your own mind) if what you’re dealing with is a product of innovation, or simply a manufacturer betting that the equation will be FAD + HYPE = consumption.

2) AFTER ANSWERING QUESTION #1, IF YOU DECIDE THAT IT ACTUALLY IS SOMETHING BRAND NEW, ASK YOURSELF: IS THERE REALLY ENOUGH MARKET DEMAND TO SUPPORT THIS TYPE OF PRODUCT OR SERVICE? This is where it pays to do your homework. If someone is offering a home-business opportunity, and one of the key characteristics of the opportunity is the fact that there is no competition, figure out if the manufacturer has done enough research to substantiate the premise that what they have to offer can honestly be supported by the market of consumers outside of individuals looking for a business opportunity. Be wary, however; products and services that purport to satisfy “new” or “evolved” needs and desires are most often accompanied by a generous helping of hype and exaggeration.

If you come to the conclusion that what you are offering is an improvement to an existing item, then sigh with relief, and find out what characteristics separate your product from the rest of the pack. That difference is your banner, and is crucial to positioning yourself as an expert bringing an innovative solution to the consumer. If you come to the conclusion that what you have truly is a one-of-a-kind, no-competitors-in-sight item, then devote some time and energy to determine whether this is something that is actually marketable. Most of the time (at least in the home-business industry), the product is simply and improvement, not truly a stand-alone item. Finally, make sure you don’t rely on hype in your own marketing campaign; it crucifies your credibility. And it’s obvious.

Remember, competition is a good thing. The fact that it exists in your industry merely shows that you have a real opportunity to profit. Stop trying to find a market with no competition. Start competing.

For more information about how to grow your network marketing business, refer to my website http://www.MLM-Truth.info

I, Josh Fuson, accept full responsibility for these words. If you have any questions regarding this material, you can contact me directly at my home office at 641-856-7555. Copyright 2006 Fuson Enterprises.

Joshua Fuson has an extensive background in both the home business industry as well as the network marketing industry. He is most noted, however, for his teaching ability, his to-the-point style, and his no-nonsense approach to business.

THE NEXT LIE TO BE EXPOSED: “TO REALLY GROW YOUR BUSINESS, HAND OUT BUSINESS CARDS, FLYERS, AND TALK TO EVERYONE YOU MEET (OR WITHIN 3 FEET) ABOUT YOUR BUSINESS”