Are You Disgusted With Losing The MLM Game?

The Top 10 Bald-Faced Lies In Home-Based Business Training and Education (Part 2)

We’re going to be covering some vital information here today. If you caught the first installment of this 5 part series, I gave a little background about my self, and my involvement with Network Marketing. To recap, you need to know that I’m not anti-MLM, or anti-home business. I think that the home business is the very definition of Entrepreneurial Capitalism, and I absolutely love the idea of a person embarking upon a venture, starting from scratch, with a few hundred or a few thousand dollars, and turning that into a fortune. I’m Pro-Home Business.

However, I’m Anti-B.S. It absolutely disgusts me the amount of bad information that exists in my industry, and I am convinced that people involved with home businesses fail not because they are stupid, not because they are lazy, but because home-business training and education is of pathetically low-quality. I believe, 100% without doubt that if home-business personnel received the training and education they needed and deserved, that 90% failure rate would flip to a 90% success rate. But enough about that, let’s continue on.

HOME BUSINESS LIE # 2: “TO GROW YOUR BUSINESS, MAKE A LIST OF 100 PEOPLE YOU KNOW, AND TALK TO THEM ABOUT GETTING INVOLVED IN YOUR BUSINESS OPPORTUNITY”

Of all the mis-information out there, this is the lie that absolutely makes me sick.

Seriously, I’m puking in my trashcan right now.

This is the lie that causes MLM’ers and Network Marketers to become completely ostracized by their friends and family, and eventually leads to a reputation on par that of the lowest caste in our society. It is this strategy that will ruin more relationships in a faster amount of time than you believed possible. This “warm-market” marketing is, strangely, a marketing model propagated by nearly all Network Marketing manufacturers to their distributors and consultants, and nowhere else in the entire business world.

Sure, some businesses rely heavily on referrals and recommendations, but the bottom line is that you just don’t hear of McDonald’s or Avis Rent-A-Car asking their employees to bring their friends and family to their establishment so the manager can get a paycheck. Just doesn’t happen.

The reality is that there exists a much better, much easier way. But first, we absolutely have to be objective about the industry that we are in. And here is what an objective view offers: it offers the perspective that every other profitable, successful business in existence looks at their TARGET MARKET as the primary focus of their marketing campaign, not the personal relationships of their employees.
So what is your target market? Good question, it depends on the product or service. Start with what you are offering: What are the primary benefits and values of your product or service? What group of individuals would elicit the largest demand for your particular product or service? As a distributor, finding the answer to that question is 50% of your only real responsibility in prospecting. To clarify, as a distributor and business owner, your mission during prospecting is:

1) Find (and develop) the right message. You have to craft the right message, the message that adequately offers a compelling and benefits-based reason for your prospect to take advantage of your product or service (not your opportunity). Look, everyone is an opportunist, so the opportunity should never be your lead in any marketing campaign. Always lead with the product or service.

2) Find the right audience. The right audience is your Target Market. This is the group of individuals that will most positively respond to the product or service that you are offering.

So here is what happens when a distributor puts all the pieces together: the distributor is leading with the product or service, offering a compelling message to a group of individuals that already have a need/want/desire for that type of product or service(the Target Market). That way, the distributor attracts product consumers to a solution that is being offering, bringing value to the marketplace. Since everyone is an opportunist, the consumer is also shown how to get the product for free, or even make a profit by doing what the distributor is doing, so that the downline is attracting a sales force that is truly passionate about the product, simply because their encounter with the distribution channel started as a solution to a problem and ended with an opportunity to subsidize their usage of that solution.

Doesn’t that sound better than trying to convince your co-workers to join your team? Or recruiting at the local coffee shop? Or handing out business cards and flyers at the mall? Further more, consider this: how long would it take for Wal-Mart to go out of business it focused all of its time and resources attempting to recruit all their new shoppers from the bloodlines of their employees?

Take it from Wal-Mart: the Target Market is where success is at.

For more information about how to grow your network marketing business, refer to my website http://www.MLM-Truth.info

I, Josh Fuson, accept full responsibility for these words. If you have any questions regarding this material, you can contact me directly at my home office at 641-856-7555. Copyright 2006 Fuson Enterprises.

Joshua Fuson has an extensive background in both the home business industry as well as the network marketing industry. He is most noted, however, for his teaching ability, his to-the-point style, and his no-nonsense approach to business.

THE NEXT LIE TO BE EXPOSED: “THERE IS ABSOLUTELY NOTHING LIKE OUR PRODUCT ON THE MARKET; IT IS TRULY ONE-OF-A-KIND, AND WE HAVE NO COMPETITION!”