Are You Disgusted With Losing The MLM Game?

Multiple Streams of Income:

"Should I Be in More Than One Network Marketing Company"?

By Jeff Weissman

Network Marketing Consultant

This is a question posed by many network marketers. Frankly it's a very common question and one that I have wrestled with for some time. I figured since it was such a universal topic that perhaps you'd be interested in my opinion on the matter.

So...should you be in more than one MLM company at a time?

My answer is yes...and no.

Okay, before you accuse me of being some kind of "flip-flopper" on this issue, let me explain.

Many gurus in the world of business and entreprenuership have stressed the importance of building multiple streams of income. This is a great idea because as you know the business world is very fickle. There are uptrends and downtrends in any business cycle. Having multiple streams of income creates a buffer or safety zone around you to protect against unforseen tragedies.

A Sad Story

A few years ago there was an MLM company named Excel Communications. They were in business for many years and an impressive number of their distributors had developed multiple 6 figure incomes marketing their telecommunication services.

Then one day, without much warning, Excel changed it's business model. The company "suits" had decided cut out the middleman - the distributors and sell their services directly to their existing customers. The company, in effect, fired the sales force that had built the business. Many people lost their only source of income.

Having multiple streams of income can protect you from this type of disaster.

Multiple Streams of Income is Misunderstood

Although I endorse having more than one source of income I believe that this concept has been misunderstood by most network marketers. This misunderstanding has led many well intentioned and hard working people to lackluster results and bitter failure.

The problem is that if you diversify your MLM portfolio too soon you will never establish a stable stream of income, let alone multiple streams.

You need to be successful in at least one MLM opportunity before you seek to establish the next, and then the next, and so on...

I've talked to hundreds of network marketers who seek network marketing training and education and when I ask what company they're in they give me a laundry list of many companies that they're trying to succeed in at the same time.

This is not the way to grow a successful enterprise. No wonder they're failing. If you're doing this...you've got to stop it now!

My advice is to pick one company. Grow that company to a point where you're earning at least enough to meet your monthly living expenses in residual income. When that happens it's time to diversify. Go pick another MLM opportunity.

By the way, there are other ways to make money from home besides network marketing. If you're good on the Internet you could build a site that sells products, an ebook, etc...

Or, you can take the extra income you're earning from your MLM business and invest in real estate.

The point is that you need to build your multiple streams of income in a way that insures your success not in a way that prevents it.

I hope this information has helped. For more information click on the link below to subscribe to my Free newsletter.

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Jeff Weissman is an attorney, network marketer and web publisher who has written extensively on how to earn additional income from home with network marketing as well as using the Internet. Visit his network marketing training website at DreamTeamTrainingWorks.com. While there make sure to subscribe to his newsletter to receive valuable tips and secrets to grow your MLM business without chasing your friends and family or buying expensive leads. You can also reach Jeff directly by calling him at (516) 682-5656.

I was chatting with an accomplished marketer, sales trainer, and
home business owner the other day about why so many people who start a home business drop out so quickly.

"Most people are looking for the Easy Button," was his quick
response. Then he said something that surprised me.

"You probably don't think there is such a thing, do you? But there
is. It's just that it's so damn hard to find!

The Easy Button is out there, but you need a map to find it. You
have to be ready to walk over hot coals, crawl over broken glass on
your bare belly, and slay a dragon or two."

He said, "Have you seen that commercial where all sorts of office
problems are solved by pressing on the Easy Button?" "I have," said I.

"What do you suppose it took to create that thing?" he asked.

I said, "Come on, Rick, it's just an ad. That Easy Button isn't real!"

"Oh, but it's very real," my friend retorted. "It just doesn't
look quite like it does in the TV commercial.

You see, that Easy Button is made of the wants, needs, and desires
of the people who are looking for it. People who own or work in
businesses. They require services and supplies to run the business
smoothly. The company behind that commercial did its research-walked
the red-hot coals, crawled over the broken glass, slew monsters-to
find out exactly what its potential customers needed, wanted, and
desired; and then positioned itself as the easy way to get those
things."

"So the Easy Button is a metaphor for a real solution," I ventured.

"Exactly! It positions the advertiser as the expert in office
solutions. It uses something unbelievable to convey a message in a
memorable way. You may not believe in that Easy Button, but you can
believe in the company.

The reason most people who start a home business don't find the
Easy Button is because they have a misconception about what it looks
like. They're thinking about money. Easy money. Their own needs.

But the genuine Easy Button is made of other people's needs, not
our own. That is the essence of the art and science of marketing.

That's the map I was talking about. Learn the art and science of
marketing. It will take you straight to the Easy Button. "

"By the way," asked my friend, "do you know what's stamped on the
back of a genuine Easy Button?"

"I have a feeling you're going to tell me," I said.

He smiled, "just three little words. 'Simple but not.'"

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About the author: Bryant Sandburg is a nationally
recognized marketer and mentor who specializes in home business
growth and development. A former broadcast advertising executive, he
style="text-decoration:none"> writes and practices the art
and science of marketing from his home office in Lisbon, NY. Write to
him at bryant@schoolofhomebusiness.com, or phone 315-393-4529.