What Kind of Network Marketer
Are You?
A Tale of Two MarketersHere's a story about Sally and Joe...two people who decided to join an MLM company to earn additional income from home.
Like most people, Sally and Joe entered their business without any previous sales experience or specific
network marketing training.
They signed up with the same company to market it's health and wellness products. They both desired to grow a large sales organizations so they could earn passive, residual income and hopefully retire from their J-O-B.
Upon joining they each received the company's enrollment kit which contained brocures, DVDs and other marketing materials. The kit also contained instructions on how to build an organization.
According to the company's materials...growing an MLM downline would be easy. All they would need to do is find 3 people, who each find 3 other people, who each find 3 other people, and so on, and so on...
They were instructed that they would find these people by makeing a list a their friends and family and introducing their products and opportunity to them.
According to the "training" they each received, the 'geometric' growth that would follow would assure each of them a minimum of $10,000 a month from the company within 1 year.
Joe was psyched! He had visions of a luxurious lifestyle. He saw himself driving expensive cars, travelling the world and generally living a jet-setters lifestyle.
Sally was a bit more cautious. She doubted whether relying on her friends and family was the key to growing a real long-term business.
Ready...Set...Go!Joe got off to a great start. He made a long list and systematically handed out DVDs to everybody he knew. He enrolled 26 people in his first two months.
Sally didn't do as well. She felt uncomfortable telling her friends and family about what she was doing. She didn't want to put a strain on her relationships and looked for a way to grow her business without relying on the people she knew.
In his thrid month Joe began to slow down. He had spoken to everybody he knew and was now searching for ways to generate more leads. He asked his sponsor for advice and was told where he could buy leads. Each lead was going to cost him $1.50 and although he was reluctant to spend the money he figured it would all be worth it in the end.
Sally's sponsor gave her the same advice. She like the idea of being able to speak with people who were looking for an opportunity since she believed she had a good one. She purchased 100 leads for $150 and began calling. She quickly discovered that most of the leads were complete junk. The majority of the people she spoke with were more in need of a job than an opportunity to grow a business from home. She was disappointed.
Network Marketing TrainingRealizing she needed help, Sally went online and entered the search term
network marketing training into her browser. She found an ad for a network marketing training organization that criticized the typical warm market, friends and family approach to network marketing. This company guaranteed to teach her real marketing techniques which would lead to a thriving home based business.
Sally told Joe about what she had found and they both ending up listening to a live presentatiion which outlined exactly what this organization offered.
Joe was impressed but decided not to enroll as a student. The truth is, he was going to, but ran the idea by his sponsor who said that it was a complete waste of time and money. He was encouraged to believe in himself and the training provided by his MLM company. After all, the methods they had given him had worked for his sponsor so it could definetley work for him.
Sally, on the other hand, decided the education and training would be worth every penny. She enrolled and began to learn the following:
- How to identify her target market
- How to create a marketing message based upon what her target market was looking for
- How to do a presentation for her products and opportunity
- How to handle objections and close transaction like a pro
- How to use the Internet to generate leads
- How to write compelling ad copy
A year LaterSally is still with the same MLM company but now she's one of the up and comming leaders. She has a large and growing organization. In fact, by sharing what she has learned with her downline she is getting significant production from more than 50% of them.
Her oraganization is solid and stable because people who join her business are making money.
Life is good. Sally projects that within the next two years if her business continues to grow at its current pace, she will be earning close to $50,000 a month. Not bad.
Unfortunately, for Joe, things have not been so good. He's now with his fifth network marketing company. He's tried everything to grow his business and spent thousands on lead programs and websites that promise quick wealth. Joe surfs the Internet each night looking for the next best opportunity. He reads all the network marketing magazines and attends at least 3 opportunity meetings a week.
He's not made a dime and in fact has lost thousands. Poor Joe.
So, Which Kind of Network Marketer are You? Are you a Joe...or a Sally?
Don't be a Joe. Find a good network marketing training organization and get an education before you end up wasting your time and money.
Resource Box: Jeff Weissman is an attorney, network marketer, author and web publisher. To learn more about network marketing training you can visit his website devoted to that subject at
www.Dream-Team-Training-Works.com. You can also contact him directly at (516) 682-5656.