Are You Disgusted With Losing The MLM Game?

Know-How And No-How

"WHY you do this business is radically more important than HOW you do this business."

That was the title, opening line, and subject of the first tape I listened to when I joined my first MLM company. It came with the kit. The speaker was a million-dollar earner in the company, and he had a riveting Texas style of talking.

The point, of course, is that without strong, sustained motivation you won't survive the bumps in the business road. To pick yourself up and keep going after failure upon failure, you must have a big "why." It's the huge, overarching reason that made you decide to start your business and commit to do whatever it takes to make it work. It is absolutely vital.

But HOW you do your business is every bit as important as WHY.

The reason more than 95% of new MLM owners fail is not the lack of a strong "why;" it's the lack of a "how." KNOW-how.

Marketing know-how. The what-to-dos and how-to-dos of building a profitable business. It's the knowledge and application of sound, effective strategies, methods, and techniques that create and retain customers. These are the entrepreneurial skills that make the difference between a business owner and an employee.

Don't stay home without them.

The way to tell if your company or your upline will give you this know-how is to listen for key words in their training.

If you hear the words "business builders" and if recruiting is the primary focus of the training, then you are being taught NO-HOW methods. The odds of making any money with these methods are less than 1 in 20.

If you are being coached on how to market your products and build a customer base first, then you've found a company that understands the value of teaching the art and science of marketing-know-how. With your big "why," the odds of success are overwhelmingly in your favor.

"Why" AND know-how are radically important to how well you do in business.


Bryant Sandburg

Home Business Repair Specialist

Bryant@SchoolOfHomeBusiness.com

315-393-4529


A footnote: The person I quoted in the first line of this article eventually built a huge customer base, using solid marketing methods. The company paid more attention to conventional MLM "no-how" techniques and filed bankruptcy in the fall of 2001 after 16 years in business.

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MLM's. Do They Still Work?

MLM/Network Marketing is a proven business model. The question isn't so much "Do MLMs still work?" It's "What works and what doesn't work in MLM?"

Much of the good press about MLM/Network Marketing is true. A good bit of the bad press is also true.

Like the statistics on failure. Most people who get started with an MLM company—90% or more—give up in 3 months or less.

Well, 95% of all business startups fail within 5 years.

There are lots of reasons for business failures. Poor location. Under-capitalization. Lack of business experience and knowledge.

But the unsung hero—er, culprit—is greed. Focussing on money instead of customers.

The late Peter Drucker—author, consultant, university professor—revolutionized the art and science of business management and marketing. He taught that the purpose of a business is to get and keep customers.

MLMs teach their franchisees to go out and get more franchisees. Many of them tell their new recruits not to worry about getting customers. "You grow your business by finding "business builders," they say. The companies move product by getting distributors on auto-ship. The ever-churning distributor base creates sales for the company. And the distributors pay most of the marketing costs!

It's win for the company. Not so much for the startup independent representative.

The first step in changing this picture is to listen to Drucker. Get customers. Retain them. Lead with the product or service you are marketing, not the business opportunity. There are far more people who have a need, want, or desire for your product than your opportunity!

Sound marketing always starts with the customer. Who is she, and what does she want? The task of the marketer is to place herself in the pathway of the consumer who is already looking for what she has to sell, position herself as an expert, and present a credible and attractive offer.

Here's a website that demonstrates one effective method of doing that. It's about what works and what doesn't work in MLM.

Bryant Sandburg

Home Business Repair Specialist

bryant@SchoolOfHomeBusiness.com
Lisbon, NY

315-393-4529

Yep, ever since 'Jaws' we’ve been afraid to go in the water, right? Well, this fear of sharks is what holds so many people back from creating uncountable wealth in a home-based business. Now, swimming in the ocean isn't going to make you rich, but using the phone can and most people fear it MORE than swimming with sharks. I call it Great White Syndrome and it holds most people back from ever making it happen in a business.

The Phone Is The Single Greatest Business Growth Tool Ever Created
And Here's Why;

1. It allows the average person to access any database in the world to market their products, services or businesses.

2. It is the least expensive, but most powerful contact tool for business growth.

3. It allows the fastest growth of communication skills on the plane,, using the least resources in time, effort and energy (It is this fear of having to communicate directly with our consumer that strikes the most fear in people, but it is a skill that cannot be avoided in the creation of success in business).

I wonder if Alexander Graham Bell knew what he was doing? I wonder if he knew that the tool he invented would create more wealth for the average person than any other tool on the planet? It's true. The phone stands all by itself as the single biggest business growth tool on the planet. However, it scares most people to death. In fact, it is this fear that leads us to buying all those crazy websites, automated marketing systems and anything that hints at the fact that it might help us to bypass the most important thing in growing a business; building relationships with consumers. This then allows merchants of mechanisms of poverty to extrapolate their own wealth on the backs of broken dreams.

The Dream Team is the only place on the planet that can cure Great White Syndrome once and for all. The trick is in understanding that you can use the phone, no matter what your skill level, to find people who already want what you have. You can use the phone to develop the most powerful business-consumer relationships on the planet and it's the most simple of tools to use and master.

The key is having a structured plan, a pathway that is effective in communicating the message of fulfillment for a consumers' needs, desires or wants. This is the importance of a well-crafted script;

1. A script that gets a customers attention

2. A script that can hold a customers interest

3. A script that can allow the customer to make a decision

4. A script that can empower, through instruction, the consumer to take action

The Dream Team has been empowering people all over the world to take back financial control of their lives for more than 3 years now and we've helped thousands to overcome this nasty fear by helping them to master and employ their life experience to bring success in independent financial security. The cure is in you right now, you're already there, but you have to find a place that can unlock that hidden ability. All you have do is find people who want what you have, deliver the right message, hold their interest and you'll will be on your way to growing a business from home you've always dreamed about. It's so simple a child could do it. Actually, it might be even easier for a child because they tend to have no fear to begin with. But you can do it and none of these 'hands off' systems will ever get you there until you work on your skills in communication.

Gino Niccoli
The Broken Business Repair Center - Co Founder

Cold Calling Doesn't Work - Does It?

How many of you here have ever been phoned by a cold call? Pretty much everyone I guess. OK. Think back to that insurance company that phoned. What was your reaction? If like most people you probably said straight off the bat, without listening "No thanks Not Interested" and hung up the phone. Fair comment?

So obviously cold calling simply doesn't work, and is just another of the great MLM myths, when you hear of people being successful!

If you truly believe that statement then you are seriously throwing away one of the cheapest possible sources of growing your business. The key to making cold marketing work is simple. TARGET your prospect!

Let me demonstrate. We're all network marketers or soon to be network marketers. If I phoned you up and out of the blue asked you "If I can honestly show you a way to add 20 to 30 people a week to your business, every single week, would that be worth 45 minutes of your time to see how to do that?" You'd probably have a few questions but you'd be interested right? The reason being that you're a network marketer and have a need, want or desire for that knowledge.

I do the same thing in my own networking business. You see one of the problems that I help solve is weight loss. So let's have a quick peek at what it is exactly that I'm doing.

Key 1: Target your prospect

Key 2: Grab their attention in 10 seconds or less

Key 3: Present your PRODUCT! Not the opportunity

Conclusion:

Cold calling absolutely works if you are prepared and willing to do some serious thinking. But it can and does lead to serious results. I personally have felt the power of it in my business, and I truly know people who are adding 20 to 30 people a week using ONLY cold calling!

Martin Lightbowne
Home Business Repair Consultant
martin@explosivemlm.com
ExplosiveMLM.Com

Business Owners Mindset - Essential or Hocus Pocus?

First off I want to define MINDSET.

MLM "Typical" Definition: "Don't give in, keep going, have that business owners mindset and you will be successful"

Definition Of Madness: "Keep doing the same thing and expecting different results!"

Its like getting into your car every day, putting your foot on the brake and expecting the car to accelerate.

So just what is a Business Owners Mindset? Allow me to help you out

Actual Definition: "Knowing that YOU can help ANYONE to succeed in your company, and doing whatever it takes to make that happen".

So how important is this mindset? Well I would never deny that mindset is important, in fact, this was probably the only true advise your upline gave you. However, be warned its just the start, not the end.

Let me demonstrate for you. Everyone has seen a basketball game before right? Well imagine the scene. It's a tied game, 3 seconds left, and you have to make the shot. Lets look at the options

Bad Mindset, Good Skillset: This player practises every single day, but right now keeps thinking there is no way he'll make the shot. His chances of scoring the point? Next to zero!

Great Mindset, Bad Skillset: This one is funny as its IDENTICAL to most network marketers. This player has just come onto the court. He really believes he can make the shot, just one problem he's never held a ball, or made a shot in his life! His chances of scoring the point? 2% if he's lucky...Oh wait that's the MLM success rate as well...co-incidence?

Great Mindset, Good Skillset: Now imagine the pro. He's got mentors and coaches and practised daily. He knows he can make this shot, and has had all the training needed to score the point. His chances of making the shot? Excellent.

So the only question right now is which one of the above do you want to be in your business? Only you can cure mindset, but you still need a coach and mentor to help you succeed. Are YOU ready for that success?

Martin Lightbowne
Home Business Repair Consultant
martin@explosivemlm.com
ExplosiveMLM.Com

Stop Messing With Warm Market Before It Kills You

Your "warm market" will stop your business cold.

The reason is simple. Your family, friends, and co-workers are not looking for what you have to sell.

They're not looking for the chance of a lifetime-the opportunity to be your business partner-either. Unless maybe your initials are Donald J. Trump.

That's why the warm market turns a cold shoulder, dumps ice water on your dreams, freezes you out-and soon stops your budding business stone cold dead.

Famed business author, consultant, and university professor Peter Drucker taught that the purpose of a business is to get and keep customers.

But what about profit?

The profit motive is what brings entrepreneurs into ventures, but profit comes from sales and for sales there must be customers. As Drucker puts it, "profit is a mere requirement" to keep the enterprise alive and healthy. Without customers there can be no profit.

Markets are people. So marketing has to start with people. As a marketer, your task is identify which people have a need, want, or desire for what you have to sell. That's your real market.

Let me say it again. A market is defined as a group of people who have a need, want, or desire for what you have to offer.

That market is actively searching for your product or service as a solution to a problem, an itch, or an ache. They are looking for you. What you need to do is place yourself in their path and position yourself as the expert they are seeking. That's how you will get and keep customers.

But wait a minute, you say, I'm in MLM and I need business builders.

Fear not. The entrepreneurial urge is built into our nature. Your business builders will come from your customer base as naturally as seeds and rain make plants multiply. And because they know and love the product, they'll stick with it, the business, and you.

If you really want to build a business, learn how to get and keep customers. That's the only warm market that will keep your home fires burning.

Bryant Sandburg
Home Business Repair Expert
bsandburg@peoplepc.com

"3 Reasons Why 3-Way Calling To Your Upline Breeds Failure In Your MLM Prospecting"


One of the most common techniques to grow an MLM business is to 3-way call to your upline. However, this technique is fundamentally flawed for the following reasons:

· First, when you call your upline leader to close the prospect for you, there is always the possibility that he might not be available when you need him or you could find out he might not do a better job than you could. So you’re counting on a system for mlm prospecting (italic) that is not that reliable in the first place.

· Second, you grow more dependant on your upline because 3-way calling doesn’t teach you how to become a fully functional marketer.

· Third, you miss on the opportunity to set yourself up as the expert. Every time you bring your prospect to a 3-way call, you destroy your credibility, your image, and transfer that perception to your upline.

Thanks to 3-way calling and the edification that takes place, your upline leader's visibility expands at your own expense.

When you're taught to recruit by leading with the opportunity that automatically renders your upline leader as the expert and you as the gopher who bring more prospects to him.

So what should you do instead?

You should groom yourself to be the leader, the expert promoting the products you're marketing. When you do this, two things happen:

1. You can now become the expert based on your knowledge of those products, not on the money potential of the business.

2. You won't need to 3-way call your upline leader because you can expertly talk to a consumer based on his desires for what you're marketing.

By becoming an authority on what you're promoting, by learning all the intricacies of your products, you can enhance your position as the leader people would want to follow.

Wil Chirinos
Home Business Repair Center Expert
wchirinos@4sighthealth.com
http://www.4sightmlmmarketing.info/st/3-way_call.php

Are You Deficient?

I know, that's a harsh title. However I heard a great quote from a life coach of mine recently that I just had to share with you.

"Any problem we experience in life is a direct result of our personal deficiencies", Tom Shrader www.evbc.org

Now whats really interesting here, is I looked back through my life, and I honestly have to say, that if I knew then what I know now then each problem and its associated failure, honestly would have been a success. And I don't just mean business, I mean EVERYTHING in life. Friends, relationships, negotiations, jobs, business you name it. Now are we're talking about Network Marketing in this blog, let me ask you...what is your single biggest problem in your business?

From a recent survey of my readers I got the following comments.

* My biggest problem is getting people to see value in Network Marketing

* My biggest problem is have enough people to speak to

* My biggest problem is that I don't have time

* My biggest problem is that I can't use the internet properly

and so on, and so on.

Now all of these look like really big problems, and they are! They are a root cause of almost 9 out of 10 Network Marketers failing in their business. But now look at it from another point of view. Instead of saying that its your biggest problem and using it as an excuse. How about if you reworded it to "My biggest deficiency in my business is...". Then you know EXACTLY what you need to do. It's no longer an excuse but a list of where you need to focus your training and education so that you can become the success that YOU deserve to be.

Martin Lightbowne
Home Business Repair Consultant
martin@explosivemlm.com
www.ExplosiveMLM.com
MLM Helpline : 1-623-748-1394

The True Cost Of 'Free' Education

I'm sure most of you reading this, have been in the same situation that I used to be in. We struggle along month after month in our network marketing businesses, adding an odd person here and there. Following the advise of our uplines, that we just need to continue our efforts and one day we'll wake up successful.

Then secretly, at the weekend when the upline is not looking, we sneak online and look up all the free information on the internet about how to really grow a network marketing business, safe in the knowledge that what we are reading is almost the same as what we are doing at the moment, and if we're lucky picking up a few "gems" here and there.

That was me 16 months ago. I'd come across some "serious" education, where some clown would want to charge $1K, $2K, $5K or even $10K to show me how to grow my downline. I'd get tempted because a lot of what they were saying sounded just like what I wanted to do, but there was all this free information out there.

So I'd carry on with the free information, and the occasional $50 E-Book, CD or something else that was recommended by my upline. Continuing to see the same dismal performance in my business.

Then I made the decision to invest in the "serious" training. In a little over 12 months I was making more than $100K a year. My biggest month prior to spending money on training was just $100. It was only then that I realized the true power of investing in yourself, and the true cost of "free" information.

So lets do a little math exercise together for your business.

1. How much have you made in the last 3 months? Multiply that by 4 and that's your yearly projection. Now lets double that in case you come across some real gems and see a growth spurt. We'll call this your NOW money.

2. Now imagine that you learn the secrets that I learnt, and now share, which are how to add 20 to 30 people a week to your business. How much would that be worth to your business if you were doing that week in and week out? We'll call this your POTENTIAL money.

So how much does that "free" education really cost? Easy. Simply deduct your NOW money from your POTENTIAL money. That's how much you're flushing down the toilet every year. Scary or what?

Now before you rush out to buy every training program under the sun, a word from the wise, make sure that the training program you decide on are willing to back their training with a guarantee in writing, of at least ten times your invest within 12 months or your money back.

So now the ball is in your court. Are you going to continue with the "free" education option, or take the cheap alternative and find training and mentors guaranteed to help you succeed?

Martin Lightbowne
Home Business Repair Consultant
martin@explosivemlm.com
www.ExplosiveMLM.com
MLM Helpline : 1-623-748-1394

The Top 10 Bald-Faced Lies In Home-Based Business Training and Education

Hey folks, Josh Fuson here, and we're going to be covering some vital information here today. If you caught the first installment of this 10 part series, I gave a little background about my self, and my involvement with Network Marketing. To recap, you need to know that I'm not anti-MLM, or anti-home business. I think that the home business is the very definition of Entrepreneurial Capitalism, and I absolutely love the idea of a person embarking upon a venture, starting from scratch, with a few hundred or a few thousand dollars, and turning that into a fortune. I'm Pro-Home Business.

However, I'm Anti-B.S. It absolutely disgusts me the amount of bad information that exists in my industry, and I am convinced that people involved with home businesses fail not because they are stupid, not because they are lazy, but because home-business training and education is of pathetically low-quality. I believe, 100% without doubt that if home-business personnel received the training and education they needed and deserved, that 90% failure rate would flip to a 90% success rate. But enough about that, let's continue on.

HOME BUSINESS LIE # 2: "TO GROW YOUR BUSINESS, MAKE A LIST OF 100 PEOPLE YOU KNOW, AND TALK TO THEM ABOUT GETTING INVOLVED IN YOUR BUSINESS OPPORTUNITY"

Folks, this is the lie that absolutely makes me sick. Seriously, I'm puking in my trashcan right now. This is the lie that causes MLM'ers and Network Marketers to become completely ostracized by their friends and family, and eventually leads to a reputation on par that of the lowest caste in our society. It is this strategy that will ruin more relationships in a faster amount of time than you believed possible. This "warm-market" marketing is, strangely, a marketing model propagated by nearly all Network Marketing manufacturers to their distributors and consultants, and nowhere else in the entire business world.

Sure, some businesses rely heavily on referrals and recommendations, but the bottom line is that you just don't hear of McDonald's or Avis Rent-A-Car asking their employees to bring their friends and family to their establishment so the manager can get a paycheck. Just doesn't happen. OK, we got the reality check out of the way, you ready for some good news? Here it is: There exists a better way. But first, you absolutely have to be objective about the industry that you are in. And here is what an objective view offers: it offers the perspective that every other profitable business in the entire universe looks at their TARGET MARKET as the primary focus of their marketing campaign, not the personal relationships of their employees. So what is your target market? Good question, it depends on the product or service. Start with what you are offering: What group of individuals would elicit the largest demand for your particular product or service? As a distributor, finding the answer to that question is 50% of your only real responsibility in prospecting. To clarify, as a distributor and business owner, your mission during prospecting is:

1) Find (and develop) the right message. You have to craft the right message, the message that adequately offers a compelling and benefits-based reason for your prospect to take advantage of your product or service (not your opportunity). Look, everyone is an opportunist, so the opportunity should never be your lead in any marketing campaign. Always lead with the product or service.

2) Find the right audience. Folks, the right audience is your Target Market. This is the group of individuals that will most positively respond to the product or service that you are offering.

So here is what happens when you put all the pieces together: you are leading with your product or service, offering a compelling message to a group of individuals that already have a need/want/desire for what you have (your Target Market). That way, you attract product users to a solution that you are offering, bringing value to the marketplace. Since everyone is an opportunist, you also show your product users a way to get the product for free, or even make a profit by doing what you are doing, so that you will build a sales force that is truly passionate about the product, simply because their encounter with you and your business started as a solution to a problem and ended with an opportunity to subsidize their usage of that solution.

Doesn't that sound better than trying to convince your co-workers to join your team? Or recruiting at the local coffee shop? Or handing out business cards and flyers at the mall? Don't worry; you don't have to answer that. Just answer this: how long would it take for Wal-Mart to go out of business it focused all of its time and resources attempting to recruit all their new shoppers from the bloodlines of their employees? Take it from Wal-Mart: the Target Market is where success resides.

Andrew Fuson
Home Business Repair Consultant
719-302-4045

Your Conference Line And YOUR MLM Business

Is a conference line really that important?

Absolutely. I'll give you 8 good reasons why. As your network marketing business grows, having a tool that can be used on demand to communicate with your troop is essential.

It just makes sense. Here's why:

1. You can use them 24 hours a day 7 days a week. They're always on.

2. They provide an excellent network marketing tool for your training calls.

3. They can be used for presentation calls to share your products and opportunity with others looking for what you have.

4. They are dirt cheap. How does FREE sound?

5. You can record the call and email it or share it with others in your MLM business.

6. If you just did a killer presentation call you can share the recording with prospects and potential customers.

7. They provide an EXCELLENT platform so you can position yourself as the expert in your field, regardless of what you're marketing. Just by having the floor to yourself with an audience of listeners, you are immediately positioned as "The Guru".

8. When used properly, conference lines can be one of the single most beneficial positioning tools that your network marketing business will ever possess.

As you can see, conference lines provide tremendous benefits to your home based business. EVERYONE in MLM should have one. They're free. They work. They lead to large businesses. There are useless tools (like business cards and those $4.00 DVD companies keep throwing down our throats) and there are tools that can lead to huge organizations. Use 'em.

"The Broken Business Repair Center"
Terry Duff and Gino Niccoli - Founders

How To Have More Prospects Than Hours In A Day

Have ever tried to think hard about how to find people who are interested in your business or product? This is fundamental to your business.

So lets start off with a question. Who would you rather talk to about your product or service?

1. Your friends and family (*shudder* I personally don't like option 1)

2. A complete stranger who by pure bad luck (for them) happens to be stood within arms reach of you in the supermarket, or street.

3. Someone who has already demonstrated their interest in your product or service?

Personally I'd always take option 3. You see both options 1 and 2 are way too difficult. So that brings us to a question of how to find these people. I mean it would be really nice if they walked down the street with a sign or a balloon that said "I'm interested". But unfortunately they don't.

So where do we start ? Well actually it isn't where you think. Step 1 is about thinking who your prospect is. This is far more detailed than you might initially think. Grab a pen and paper, and we'll do this together.

OK, for this purpose I'm going to use a Health product as an example. Lets say that this product is really generic and the main claim is that it helps the body to heal itself.

So who exactly is our prospect?

Normally, I'd take you through this step by step, but space is limited. So I'd target this campaign's prospect as someone aged 40-55, who has recently bought a health, weight loss or similar product, who has bought a product with a credit card and who has a household income above $50K. Would that be a good prospect? You bet, and they're available in the thousands and cost less than a cent if you know how!

Martin Lightbowne
Home Business Repair Consultant
martin@explosivemlm.com
ExplosiveMLM.Com

The Secrets To Adding 10 MLM Reps A Day!

A Free Business Tool For You

Yes, It's 100% Free...

This thing is really pretty kewl.

ONLY read this information if you're dead serious about doing the following things for yourself and your business:

1. Adding reps into your business at an alarming pace.

2. Committed and passionate about achieving a 6 or even 7 figure annual income.

3. Removing the words "I'm not interested" from the mouth of your prospects.

4. Why practically everything that you're being taught to grow your business is counter productive and helping your business survive, but not necessarily yourself.

This list could go on for some time. The important thing is that you just gotta check out this tool.

Once you access it don't forget to take a second and print it!

Click Here For Your Free Report!

Again, if you're serious, dead serious about taking your business to a totally higher level, this information deserves 100% of your undivided attention.

Stop wasting time growing your business!

Learn how to position yourself like the big boys and girls.

There's no time to waste.

Hop to and get 'er done.

Click Here For Your Free Report!

Passionate about the success of others...

Terry Duff and Gino Niccoli
Founders - The Broken Business Repair Center

Click Here For Your Free Report!

Are You An Opportunity Creator?

That's actually a pretty important question.

If you're not, statistics tell us that the odds of your business succeeding is slim at best.

Do you create opportunity for those around you to:

1. Recruit more associates?

2. Get more done in less time?

3. Rake in green faster than the government can make it?

4. Excel and accomplish more than they ever dreamed of?

Opportunity creators are typically in the top .5% of all income producers. This is a topic that is not only paramount for your success, but it can also greatly enhance the lives of those around you. Both emotionally and financially.

Creating opportunity is an extremely exciting and rewarding jouney.

Let's look at a few who have mastered this:

Bill Gates: One of the largest employers on the face of the planet.

Oprah Winfrey: Creating opportunity for people from all over the country to live better lives and providing a tremendous amount of help and aid for those who are less priviledged.

John Chambers: One of the most effective CEO's on the planet who helps companies and people like you and I use this thing we call the Internet by creating routers, switches and other widgets.

This list could go on for quite some time. These leaders create opportunities for hundreds of millions of people from all over the world.

What does this have to do with your business?

Good question.

At the end of the day you're an opportunity creator(or should be) just like the leaders mentioned above.

This can be broken down to a few simple tasks to begin - here's a good starting point:

A good opportunity creator will:

1. Help your business associates establish firm daily schedules - when they're excepted to work their business.

2. Help with scripting and the creation of a telephone presentation to invite prospects to.

3. Demonstrate strong and consistent leadership traits. Constantly guiding and helping others along the way.

4. Motivate their team and get others to see the glass at "half full" at all times.

5. Help and assist others at every possible moment. Whenever and wherever they can.


Are you an opportunity creator?

This is important aspect of your business that one should be putting some thought into.

Do you do something - every single day to help others around you?

Are you creating the 'environment' for others to be as productive and beneficial as they possibly can?

Are you bringing out the best in those around you?

We sincerely hope you've enjoyed this food for thought.

Remember - your success is determined by the amount of success that you've created for others.

"Helping at least one person a day will keep the fat checks coming your way..."

Dedicated to helping others...

Terry Duff
Co Founder "The Broken Business Repair Center"

Who The Heck Are You Guys?

Information on the authors:

Gino Niccoli and Terry Duff have been marketing for over 30 years in total. They've marketed numerous products and services and countless different industries. Both have generated multi million dollar enterprises in a very short time span.

Their true love and passion, however, is training and teaching others how to do the exact same thing for their products and services. Both have been on national television, radio stations, media press releases and have been exposed to well over
14,000,000 website visitors.

Mr. Niccoli's areas of expertise are in offline marketing and direct mail campaigns, script and presentation writing and he is an absolute master of the telephone. Mr. Duff specializes in online campaigns, copy writing, online ad creation and driving targeted visitors to websites.

** You can always reach us directly at support@onstagemarketing.net if you have any questions as you implement this material and look at these essential characteristics.

Or:

(toll free) 1-800-898-6009

How Does Your Business Stack Up?

Dear friend and fellow entrepreneur:

So, you finally pulled the trigger and made it happen. You bought
into a home based business. Maybe it's your 5th attempt...maybe it's
your first. Either way, It's critical to know you've selected the
right company for you. Selecting the right company can be a very
tedious task and knowing what to look for is essential. In this
issue, I'll be outlining a few critical components to look at.
This information may take you off guard, but this is ultimately
about putting the odds of success in your favor.

There are literally thousands of options that we have available to
us. Every company says they have the best compensation plan and
the best products, but how do you really know the picture they're
painting is true and accurate? The information I'm about to share
with you may make you feel a bit uneasy...or even put knots in your
belly. Please take a moment now to print this information. It
could prove to be the most pertinent business decision you've made
at this point in your home business career.

Critical Component #1:

How long has your business been in business?

Studies indicate that approximately 60% of businesses are out of
business within there first 2 years. With these types of numbers,
it's essential that you make sure your business has been around for
a while. I would recommend selecting something that has a minimum
of a 7-year track record. It's even better if you can find a solid
publicly traded company with good products. This way, all of the
financial statements, officer information, supplier information,
etc. is all public record and you can visibly view documents that
have been generated by legitimate accounting firms. You want
something stable and for the long haul. The last thing you want is
that you spend countless hours building your business from scratch
and build your check up to 10,000.00 per month only to watch the
business collapse. This is a miserable feeling. Especially, when
you're supporting your family.

Critical Component #2:

What is the background of the company officers?

If there's one single item that could dramatically have an impact
on how well the company does it's the quality of the management and
in particular, the decision-making minds of the company. You're
looking for people that are true leaders who have had major
accomplishments. If someone was a general manager for a roller
skating rink for 9 years and now they're the CEO of an enterprise I
would run for the door as fast as my legs would take me there.
Look for a management team that has already contributed to dramatic
growth with their prior ventures. People who have tapped into new
markets, brought a new product to the market place or someone who
has taken a small company internationally. These are critical
elements that should be addressed when you're selecting a
home-based business. Do you want to be part of something where the
leadership has already demonstrated sound leadership skills and
qualities. Look for an established team that has already proved
themselves based on the things they've accomplished.

Critical Component #3:

Does the company have exclusive products?

This is one of the most important variables that any company can
possess. This is absolutely essential. Honestly, do you want
dozens of other companies marketing the same or similar products
and services that you're marketing? Of course not. Look for
products that are trademarked and cannot be duplicated or
replicated by any other company for the duration of the patent.
This again, falls back on the quality of the management.
Regardless of what you're marketing, the product itself doesn't
have to be unique, but the important thing is how the product does
what it does needs to be legally protected.

Critical Component #4:

Are you truly passionate about the company's products?

This is paramount. This is how you get paid. By moving or selling
product. If you're strictly involved with the company because
their compensation or payout is like no other, bluntly put, from a
business stand point, you've probably made a big mistake. Enjoying
your products and being passionate about them is essential. So
many times we make the mistake of getting caught up into how much
the company pays out that we forget what the business is
essentially all about. Don't businesses become successful by
selling a lot of product...tons of it? That's how the goldmine is
made. Not by focusing on how much money you can make. Your
attention should be geared towards how much can you help others.
Are you passionate about providing others with they have a want or
need for? The more you do this and the more you take care of
others, the more your pocket book will be lined with Franklin's.
The first priority you have is to truly be passionate about what it
is you're selling. If it's a gifting or pyramid scheme we would
tell you to run. Run as fast as you possibly can. Greed takes you
nowhere. On the other hand...helping others fine the products and
services that they're in need of accomplishes more than you can
imagine and you will be rewarded monetarily like you can't imagine.

We sincerely hope you've enjoyed this information. Please remember
this is a monthly newsletter. Each month we'll be discussing
different and exciting information. This is completely designed to
benefit you and your business.

We've been exactly where you're at now. We can still recall
looking under sofa cushions and under our seats in our vehicles to
find .75 cents to fill our belly with a hot dog. We know the pain.

We know the frustration. It's not a fun spot to be in. If
there's anything we can provide you and embed you with is...stick
with it.

Be persistent and NEVER give up.

Keep your head in the game.

Learn.

Study.

Absorb.

Implement.

Passionate about helping others...

Terry/Gino
The Home Business Repair Center - Founders